Members of the National School Public Relations Association are known for their generosity when it comes to sharing their wisdom. In this blog, leaders in the school PR community openly offer their greatest lessons to their colleagues.

Information provided by NSPRA members in this blog is the responsibility of the individual authors and does not represent the official policy or practices of NSPRA. 


Hot tips for school leaders on the front lines of COVID-19

Image: CDC/ Alissa Eckert, MS; Dan Higgins, MAMS By J. Marie Riche VUCA is a concept that originated at the U.S. Army War College to describe times that are volatile, uncertain, complex and ambiguous. Welcome to VUCA times, my friends! While the Washington state governor’s March 11 and 12 emergency proclamations and associated restrictions apply …

The two questions to ask when deciding whether to communicate

By Nicole Kirby, APR We all have little mini-crisis situations now and then. It could be a water main break. Maybe a school went on hold while police searched for someone in the area. Or possibly an ambulance came for a student with a medical emergency. When you get the call about these situations, you …